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Content Marketing Senior Director-CVS Health Business Solutions

at CVS Health

Posted: 10/9/2019
Job Reference #: 917932BR

Job Description

Job Description
The Senior Director, Content Marketing, CVS Health Business Solutions will lead the content strategy for CVS Health Business Solutions for Payors and Providers. The ideal candidate is someone who thinks like a publisher/journalist and is a digitally-savvy content professional who is an expert in all things related to content and channel optimization, segmentation, analytics and meaningful measurement. This is a broad ranging and high impact role that collaborates with product, marketing, sales, corporate communications, customer insights and competitive intelligence and the executive team to develop and execute a content strategy in support of our business objectives. This individual has a mix of strategic skills, the ability to create unique and differentiating content types, use data to shape content decisions, operating excellence, and the know-how to implement end to end processes to maximize content engagement outcomes.

This individual will need to have an incredible passion and desire to lead, inspire, and evolve a content strategy vision for CVS Health’s business solutions. This leader must be a highly effective and inspiring and will be responsible for a team of content strategists and content creators, demand generation and marketing automation experts and production managers and data analysts, including manage outside agency partners and freelancers.

This position reports to the Chief Marketing Officer of CVS Caremark and CVS Specialty.

Ultimately, the role of the Senior Director, Content Strategy is to think like a publisher/journalist, lead the development of content initiatives in all forms and to drive new and current business. This includes:

- Content Strategy Definition and Articulation
- Content Strategy & Creation Team Management
- Demand Generation Strategy and Execution
- Content Creation Publishing
- Data Analytics and Insights

Your ability to coach and inspire teams of content creators to enhance company’s profile, build audience engagement, and influence client and prospect behavior will help CVS Health Maintain our position as a leader in the PBM Marketplace.

This role can be remote, but will require some travel to our Woonsocket, RI headquarters and our Northbrook, IL hub.

Required Qualifications
* 15+ years of demonstrated B2B marketing experience, managing interdisciplinary content teams, within a technology, professional services, or healthcare industry

* 6 or more years of experience managing and leading teams for multi-channel content creation

* At least 5 years managing content creation and marketing across a diverse set of B2B audiences

Preferred Qualifications
* PBM or Healthcare Experience

Bachelor's degree is required; equivalent work experience may substitute.

Master's degree is preferred.

Business Overview
CVS Health, through our unmatched breadth of service offerings, is transforming the delivery of health care services in the U.S. We are an innovative, fast-growing company guided by values that focus on teamwork, integrity and respect for our colleagues and customers. What are we looking for in our colleagues? We seek fresh ideas, new perspectives, a diversity of experiences, and a dedication to service that will help us better meet the needs of the many people and businesses that rely on us each day. As the nation’s largest pharmacy health care provider, we offer a wide range of exciting and fulfilling career opportunities across our three business units - MinuteClinic, pharmacy benefit management (PBM) and retail pharmacy. Our energetic and service-oriented colleagues work hard every day to make a positive difference in the lives of our customers.

CVS Health is an equal opportunity employer. We do not discriminate in hiring or employment against any individual on the basis of race, ethnicity, ancestry, color, religion, sex/gender (including pregnancy), national origin, sexual orientation, gender identity or expression, physical or mental disability, medical condition, age, veteran status, military status, marital status, genetic information, citizenship status, unemployment status, political affiliation, or on any other basis or characteristic prohibited by applicable federal, state or local law. CVS Health will consider qualified job candidates with criminal histories in a manner consistent with federal, state and local laws. CVS Health will not discharge or in any other manner discriminate against any Colleague or applicant for employment because such Colleague or applicant has inquired about, discussed, or disclosed the compensation of the Colleague or applicant or another Colleague or applicant. Furthermore, we comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW and EEO IS THE LAW SUPPLEMENT

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. If you require assistance to apply for this job, please contact us by clicking Advice and Counsel

CVS Health does not require nor expect that applicants disclose their compensation history during the application, interview, and hiring process.

For inquiries related to the application process or technical issues please contact the Kenexa Helpdesk at 1-855-338-5609. For technical issues with the Virtual Job Tryout assessment, contact the Shaker Help Desk at 1-877-987-5352. Please note that we only accept resumes via our corporate website:

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!